Startup brand and marketing consultant Ivan Makhortov

2019. Иван Махортов

Hello! I'm Ivan

I've been doing marketing for more than 10 years. I built my carrier in the best digital agencies, and then went on to create and develop my own agency.
I've worked with many well-known brands such as Raffaello, Leroy Merlin and Kaspersky as well as lots of smaller international startups.
Now I'm ready to help you.

Hello! I'm Ivan

I've been doing marketing for more than 10 years. I built my carrier in the best digital agencies, and then went on to create and develop my own agency.
I've worked with many well-known brands such as Raffaello, Leroy Merlin and Kaspersky as well as lots of smaller international startups.
Now I'm ready to help you.

It's not enough to come up with an awesome product.
You need awesome marketing.

It's important to communicate your values.
In order to be noticed, choosing the right words is essential.
This shoud be done consciously. And I know how.

Diagnostic consultation

Work with a specific request most relevant to my experience: marketing strategy, branding, positioning, social media, etc.

Consulting

Increase the effectiveness of your marketing department in 3 months.

Fractional CMO

Grow your business and build marketing team together

My main expertise

1

Marketing Strategy

Communication Strategy
Digital Strategy
Social Media Strategy
Online Presence Audit
Market & Competitive Research

2

Production & Design

Pitch Deck Review
Company Profiles
Landing Pages
Branding
Content Marketing

3

Influence Marketing

Digital campaigns with relevant influencers
Instagram, TikTok, YouTube
Blogger events

Cases & Clients

Ferrero, IKEA (Mega), e-gree, Kaspersky, Ailove, Digital Friendly, WWF, Social Impact Awards & many others

e-gree

Creating and implementing of communication strategy

Raffaello

Video case for ad festival

Insquad

Competitive and market research for HR-startup

e-gree

Producing video for legal-tech mobile app

Analytics Insight

Blockchain integrator branding

INVAR

Content for pharmaceutical company site

Clients about me

Together with Ivan we took a new look at the social networks of Raffaello. Improved content quality, engagement of the audience led us to higher media performance with less investment. We entered the final of Effie 2018 with the project. An excellent specialist who helped to look at the project from a different perspective, reduce the budget, and at the same time increase efficiency.

Stephanie Sharkina

Brand manager at Raffaello

We've created and implemented a communication strategy from scratch with Ivan. He helped us to build a marketing team and manage social media and influence marketing process. As the result we've received engaged users for our app cheaper than paid ad. I really liked Ivan's easy-going approach, strategic and systemic process of work, clear vision and skill to present (pack) information well.

Ilya Flaks

Co-founder at e-gree

Human-oriented marketing built on metrics that affect the business.
Positioning that reflects the internal values and mission of the company.
Interest in the product, which is created by the real benefit of the product.
This is what I call Intellegent marketing.

Contact me